Our strategy is a house
“It’s our nature” is our 2030 sustainability strategy, consisting of 15 strategic targets.
Our strategy house has three levels. The ground floor is the foundation of a responsible business. The first floor guides our ambition to create sustainable products while the targets on the top floor guide us towards pioneering climate and nature action.

Drive sustainability in all parts of our value chain
Our sustainability strategy incorporates our efforts to improve sustainability performance across the whole value chain. We transform our high ambitions for sustainability into tangible actions across our company and our value chain – from sourcing to production to sustainable building advocacy and product end-of-life.