“It is the Group’s purpose to establish a number of Model Companies, which cooperate in an exemplary manner. By Model Company we mean a company working with products useful to society, which treats its customers, suppliers, employees of all categories and shareholders better than most other companies. A Model Company makes a profit, which can also finance growth and maintain financial independence.”

Villum Kann Rasmussen, 1965 Founder of the VELUX Group

In 1965, VELUX founder, Villum Kann Rasmussen, formulated the Model Company Objective. The Model Company Objective describes the purpose of the company and continues to serve as the basis of all the VELUX Group’s activities.